Every day, millions of websites go live. Depending on what the purpose is for, people build websites for different websites. Anything from a non-governmental agency website to a full ecommerce website consistently floods the internet on a daily basis.
The bottom line with these websites is that they have a message they want the world to hear. The difference is only seen the way the message is broadcast. The bottom line is that if you are thinking of getting a website online, what message do you want it to broadcast?
If it is sales, then you would have to craft the sales page in a matter in a way that grabs the attention of the visitor. If the message is to give information, the website should be structured in a way that immediately grabs the attention of the visitor. If you take a good look at about.com, you'll then be able to see that not only is it an information portal, but also an advertisement medium. All you will find on these websites are links pointing to different relevant content.
If you are building your website, you also need to know that you have to get it seen or noticed by the public. This will of course involve some form of advertisement both free and paid. But most important is the content on your website. Most newbies online start out with their website without even determining what the audience wants. Therefore, it is possible to find someone who has a website on warts advertising to a combination of audiences in sports, technology and women issues.
The best way to get the message your out is by first determining who your audience is. This will help you tailor your content towards their needs, lingo and general; preferences. This will make them know that you identify with them.
Therefore, the first key to knowing what message you want your audience or readers to know is to know what their needs, wants, aspirations, dreams, lingo, and preferences are. This will them help you become relevant when you eventually start marketing or promoting the website.
In promoting your message to the world, never believe in the adage that says "build and they will come". This doesn't work anymore particularly online. Go where they are congregated. And this is not restricted to the search engines along. Thanks to social media, you can literally go to where you have the people you want to hear your message.
These places are like message boards, communities, forums and places where people gather to talk, chat, and network. You could also use press releases and article marketing. These will put you in people's fact quickly.