Knowing persuasive techniques is a very important and often overlooked skill. We communicate with people daily; life would be a lot easier for you if you got people to agree with you all the time. However this is not always the case. Every day you experience conflict, your message will be misinterpreted and people will be frustrated with you. Life would be a lot easier and smooth if we avoided the pain and conflict associated with miscommunication.
Instead you can focus on learning persuasive techniques in order to make life easy for you and those around you. In this article I will show you the reasons behind why people say yes and how you can apply this persuasive technique in order to be a more persuasive communicator.
Why do people say yes to your proposal, product or message? People say yes because they believe that the value of what you are offering will far exceed the cost. That value does not have to be monetary, in most cases it is often the emotional value that influences people to buy your product/service or listen to your message and agree. Here are a few common reasons why people say yes to you product, service or message.
Safety: People, especially when they get older value safety and security above all it is one of our most basic needs before food. Therefore products that offer safety such as gas masks, fire alarms, security systems have very high margins of sale. People say yes to these products because they will protect them from danger and poverty.
Appearance: Every heard the saying looking good means feeling good? That is one of the reasons the retail industry is a 250 billion dollar business. If you can make your product look good and stand out from the crowd you went a long way in making the person want to buy it. This goes for your appearance as well, people will dressed and well groomed tend to be 27% more persuasive than those who are dressed sloppy and not well groomed.
Economy: This means that is represents high value for the money you spend. This is one of the reasons dollar stores are very popular. People always want to spend the least amount of money and get the most value out of it.
If you tailor your message to the reasons above you will go a long way in becoming a more persuasive speaker that will have people nodding and saying "yes" almost every time to your message.