Any time you utilize promotional products, you are sending a message to all who view that piece. Many promo products continue to communicate your message for months, years, or even decades after they are passed out to guests at events or sales. This is one reason why the creation of that imprint message is so important. Whatever message is created will continue working as long as the marketing reward object is functional and seen.
Crafting your imprint message is one of the most important parts of a promotional product. As soon as the items are chosen, you have an idea of how much space is available for messages. On a small solution like promotional pens, you may be able to imprint one to three lines of text and use colors. On a larger piece along the lines of a hat or tee shirt, there will be a significant amount of space to be utilized for the imprint. It is easier to use a business logo design or symbol when the space is bigger. Some devices can be covered with an imprint or photo image, similar to a mug.
When creating your imprint design, consider how that design will hold up to the test of time. Does it include a date in time that will pinpoint an event? Does it provide basic information of a continuing nature, like simple name, address, phone number? Is time important or not? Some event memorabilia actually becomes more valuable over time to collectors.
An unwritten message that goes along with any marketing product is that a industry cared enough to contribute keepsake merchandises to a community event, or that they wanted people to remember their name. The experience that goes along with the keepsake giving should be a positive one, so the gift item is a positive reminder. Logo pieces are everywhere, and sometimes the experience of a moment is attached to that present. Many devices will be passed along to others, people who did not attend a particular sale or event. The message on a promotional gift item will most likely be seen by many others in the future, long after an event.
Use marketing products liberally. They are an excellent way to build goodwill and to advertise a enterprise. Cost is minimal in view of the results that can be had from using marketing products to send a message. Order larger quantities to take advantage of available discounts.